You only have a few seconds to grab their attention. If you don’t, they’ll be off to the next site with a click, a push or a scroll. And with 17 percent of cell phone owners doing most of their online browsing on their phone, you need to get to the point quickly. Check out these stats, also from Pew Research:

• 91 percent of American adults have a cell phone
• 56 percent of American adults have a smartphone
• 28 percent of cell owners own an Android; 25 percent own an iPhone; 4 percent own a Blackberry
• 34 percent of American adults own a tablet computer

Even more critical for business owners to understand:

Twenty-nine percent of cell owners describe their cell phone as “something they can’t imagine living without."

In other words, if you want to supercharge your local online marketing, you need to make sure you’re visible on the device that 44 percent of people will sleep with next to their beds, just in case.  One of the greatest affects mobile devices have had on search and online marketing is how crucial they have made the need to localize content and offerings to connect with these users closer to their moment of need and convenience.

Search engines are localizing search results to meet the needs of cell and tablet users on the go. To reach this mobile, easily distracted target, you need to change the way you reach them. You need to use messages that are quick, concise and designed to grab and hold their attention. You need to make sure that your message is readable on the device they’re using to look for it, and you need to make sure that your message is visible. 

Consumers are not going to scroll through pages of search results to find you. You need to do everything you can to be on the first page of results. That means you need more content and better content; you need a bigger digital presence across all social media platforms and a better understanding of your target market. If you need help developing targeted keywords and achieving visibility, The Boomja Network may be able to help. Contact us today!

Image Source: Morguefile

Regardless of where they are, law firms face stiff competition in local markets, and it’s no longer enough to simply include a listing in the Yellow Pages. Online marketing is the only solution for law firms that want to remain competitive and focus in the local markets they service.

Using the right keywords plays an important role in visibility. In addition to including your targeted-practice keywords, you should always include your location as well. For example, if you are a Tampa Bay attorney specializing in work-related accidents, it is important to include both keywords related to your practice, such as work-related injury, work accident, injury at work, etc., as well as keywords related to your location, such as Tampa Bay work injury, Hillsborough County accident lawyer, etc. 

The words and phrases you use to make your local search more effective need to be incorporated into useful content that is regularly posted to your website: blogs or articles, for instance. Given the changes that Google has made to the way they rank websites in organic search results, it is crucial to update your website regularly with new, well-written content. As you build a library of articles on your website, you can link to other articles that are also helpful to your clients. The more content you have available, the more likely it will be that others begin to link to you as well, and that can also have an impact on your ability to rank well in local organic search results.

Avoid using any forms of “black hat” SEO: article spinning, link exchanges with low-ranking websites, automatic link adders or other techniques that can harm your rank. Focus on providing fresh and useful information to clients and potential clients. Merely performing on-page optimization may not do wonders unless you make use of some effective off-page optimization techniques, such as link building that is recognized by Google’s latest penguin update. During off-page optimization, don’t use automatic submission, article spinning and other black-hat techniques that might hurt your website’s ranking.

For even more visibility, consider The Boomja Network's Authoritative Law Firm Portals. Our portals enable you to localize your top practice-area keywords in all your local markets, whether you have a physical presence there or not. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.
Learn more!

Image source: The Boomja Network

Unless you are the Clarence Darrow of the 21st century, you need marketing to compete in today’s legal market. Many legal firms still rely on “old-fashioned” forms of marketing, such as yellow pages and TV advertising. 

These forms of advertising are extremely expensive and, quite frankly, are almost not worth the cost these days. How many people do you really know who actually use a phone book or even have one? Most people avoid TV ads by using streaming services and DVR, so the clients you’re targeting may never see your ad.

According to Forrester Research, more than 93 percent of consumers worldwide rely on web searches to find the products and services they need. If you want to be visible and competitive as a legal firm, you need to be visible online. If you want to receive the most visibility, you need to be visible on page one of a consumer’s search results. The first 10 results receive almost 90 percent of all click-thru traffic (compared to page-two results, where less than 5 percent clicked through).

Yes, word of mouth makes a difference for law firms. But that initial search almost always begins online these days, not flipping through yellow pages. Not only do you need to have a web-friendly, easily navigable website filled with helpful content, but law firms looking for an extra boost with their legal marketing efforts should also consider The Boomja Network's Authoritative Law Firm Portals. 

Try this experiment: try a local search for the practice area keywords you need in each city you need to reach. If you don’t appear at the top, you need help. Using The Boomja Network’s portals, we help you to create unique practice area keyword listing pages for all the cities and towns you need to reach in our Law Firm Directories so that you can compete more effectively in local organic searches. 

As you can see in the image above, our portals can help you to localize your top practice-area keywords in all the local markets.. Our portals help you attract prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.Learn more!

Image source: MorgueFile

There is no doubt that content marketing is overtaking all other forms of marketing. Consider the facts:

• Google has once again changed their algorithm so that quality content ranks higher than duplicate content, keyword stuffing and other “black hat” SEO efforts.
• 92 percent of marketers say that content marketing is highly effective.
• Content marketing is taking off; Kapost has received a $5.6 million infusion while Skyword has received $6.7 million.

But content marketing only works effectively if you do it right, and to do it right, you not only have to generate quality content, you have to use strings of words – longtail keywords – that help you stand out. The trick to creating superior content is to incorporate the keywords you need without the words seeming awkward, out of place or obviously there just for SEO. And in order for your local search results to be effective, you need to make sure your longtail keywords include your targeted location.

Incorporate your location-based phrase in the title, the first paragraph and again in the body of the content. For example, if you own or operate an electronics company and are trying to promote your installation services, you might write a blog about “Installing Surround Sound.” But you can enhance your results with a title that includes the location you are targeting: “Ocean City Residents Get a Crash Course in Installing Surround Sound.”

Developing content that targets your local search efforts is the place to start, but to improve your visibility even further, kick your SEO into high gear with targeted landing pages and geo-specific keywords with The Boomja Network.