Running a successful business with an online presence requires the ability to determine the ideal keywords, title options, alt text, content and anchor text to present and publish. Implementing a few SEO tips regarding local citations and business listings is a way to ensure you are reaching any audience or demographic you have in mind.

Create a Google+ Page for Your Business

Google+ is an ideal social platform for businesses as it gives users the ability to list their business in every city where they have a location, and appear in the Google Maps section of page 1 in local search results for those locations in a few keyword categories. Utilizing Google+ for your business is helpful to build page-ranking within the search engine itself, and all blogs, posts, articles and press releases you post appear quickly and favorably in local organic search results for many of your product keywords.

Utilize Free Press Distribution

Promoting your business and official website to gain clout while building a reputation has never been easier than with PR.com; a great resource to gain traction with local and international magazines, journals and online communities. Press distribution is a key component to gaining traction online whether you are running a local business that sells with a brick and mortar business plan or if you have an interest in expanding internationally with an eCommerce platform. Their press releases stay live on their site for years, creating great citations and linkbacks for your website and products.

Citations in Online Directories

Citations in general directories are usually free and can increase the search visibility of your website. A few good resources worth exploring can be found at:

a.       http://goo.gl/HIAx4  - good list of directories

b.      http://goo.gl/0pz2PE  - good list and article

Finding niche authoritative directories is key to building the optimization of your site, especially if you can find those that target your location. Using niche directories gives you the ability to reach audiences based on demographics and the type of products, services or content you have to offer to those who are genuinely interested in your business and what your brand represents. Links from authoritative directories with highly relevant content to your own can be valuable to your page rank and search visibility.

The Boomja Network offers free local citations and will index your business and website in an authoritative directory focused on your specific industry and/or products and state.

List Your Business in the BBB

Submitting your business and its official URL to the BBB, or Better Business Bureau is a way to quickly build a professional reputation while adding necessary citations to increase your site's overall search engine optimization. All businesses are capable of submitting their company to the BBB free of charge, providing an additional resource to improve your SEO.

About The Boomja Network

The Boomja Network is a trusted online platform with years of proven success expanding and enhancing the geographic reach of advertisers’ products and websites in local organic search. Their Multi-Market Citations are becoming game changers for online advertisers.

Building a business today requires more than the ability to deliver high-quality service and products to potential consumers. Understanding how to effectively reach your target market is essential whether you are a new local business or looking to expand your company's current exposure. Learning more about the benefits of local online advertising and niche authoritative directories is a way for you to appeal to any audience or demographic you have in mind.

Benefits of Single-City Local Citations

When implementing SEO, it is important to consider the benefits of single-city local citations for your brand. Using communities such as Yext, BrightLocal, Whitespark or MOZ Local gives you the ability to promote business listings while showcasing the exact city, state and location of the company you are promoting itself. Highlighting the right key-terms is essential when appealing to a specific audience living in a location you want to appear online.

Benefits of Traditional SEO Involving Page-Rank and Content Relativity

Increasing your website's page rank with traditional search engine optimization is often done with high-quality inbound links from similar blogs and online communities. However, it is possible to have your site blacklisted by Google if Google itself determines the links were bought or used in an inappropriate way to gain traction and visitors to your official website. Whenever using traditional search engine optimization to share links and citations it is essential to do so with caution and an understanding of the latest Google Panda updates in your niche or market.

Traditional search engine optimization tactics also give you the ability to build and gain followers with page ranking within Google along with alternative popular search engines. Creating and sharing relevant content is also a key factor to gain traction with an online audience, whether you are selling goods or providing services for clients. Tracking popular keywords and topics within any niche you represent gives you the ability to ensure you are on track with appealing to the audience you have in mind.

Using Multi-Market Citations to Your Advantage

Using Multi-Market Citations to your advantage gives you the best of both worlds without bogging down your entire website with long-tail location-stuffed keywords and traditional search engine optimization tricks. Connecting to your audience with online directories that are both local and non-local is a way to appeal to those who are genuinely interested in learning more about your business and brand and what it has to offer from many markets outside of your own local one. By working to include keywords, relevant content and niche information it is possible to outperform even the largest and most popular competitors in local search from many cities and towns in many states.