Regardless of where they are, law firms face stiff competition in local markets, and it’s no longer enough to simply include a listing in the Yellow Pages. Online marketing is the only solution for law firms that want to remain competitive and focus in the local markets they service.
Using the right keywords plays an important role in visibility. In addition to including your targeted-practice keywords, you should always include your location as well. For example, if you are a Tampa Bay attorney specializing in work-related accidents, it is important to include both keywords related to your practice, such as work-related injury, work accident, injury at work, etc., as well as keywords related to your location, such as Tampa Bay work injury, Hillsborough County accident lawyer, etc.
The words and phrases you use to make your local search more effective need to be incorporated into useful content that is regularly posted to your website: blogs or articles, for instance. Given the changes that Google has made to the way they rank websites in organic search results, it is crucial to update your website regularly with new, well-written content. As you build a library of articles on your website, you can link to other articles that are also helpful to your clients. The more content you have available, the more likely it will be that others begin to link to you as well, and that can also have an impact on your ability to rank well in local organic search results.
Avoid using any forms of “black hat” SEO: article spinning, link exchanges with low-ranking websites, automatic link adders or other techniques that can harm your rank. Focus on providing fresh and useful information to clients and potential clients. Merely performing on-page optimization may not do wonders unless you make use of some effective off-page optimization techniques, such as link building that is recognized by Google’s latest penguin update. During off-page optimization, don’t use automatic submission, article spinning and other black-hat techniques that might hurt your website’s ranking.
For even more visibility, consider The Boomja Network's Authoritative Law Firm Portals. Our portals enable you to localize your top practice-area keywords in all your local markets, whether you have a physical presence there or not. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.
Learn more!
Image source: The Boomja Network
Using the right keywords plays an important role in visibility. In addition to including your targeted-practice keywords, you should always include your location as well. For example, if you are a Tampa Bay attorney specializing in work-related accidents, it is important to include both keywords related to your practice, such as work-related injury, work accident, injury at work, etc., as well as keywords related to your location, such as Tampa Bay work injury, Hillsborough County accident lawyer, etc.
The words and phrases you use to make your local search more effective need to be incorporated into useful content that is regularly posted to your website: blogs or articles, for instance. Given the changes that Google has made to the way they rank websites in organic search results, it is crucial to update your website regularly with new, well-written content. As you build a library of articles on your website, you can link to other articles that are also helpful to your clients. The more content you have available, the more likely it will be that others begin to link to you as well, and that can also have an impact on your ability to rank well in local organic search results.
Avoid using any forms of “black hat” SEO: article spinning, link exchanges with low-ranking websites, automatic link adders or other techniques that can harm your rank. Focus on providing fresh and useful information to clients and potential clients. Merely performing on-page optimization may not do wonders unless you make use of some effective off-page optimization techniques, such as link building that is recognized by Google’s latest penguin update. During off-page optimization, don’t use automatic submission, article spinning and other black-hat techniques that might hurt your website’s ranking.
For even more visibility, consider The Boomja Network's Authoritative Law Firm Portals. Our portals enable you to localize your top practice-area keywords in all your local markets, whether you have a physical presence there or not. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.
Learn more!
Image source: The Boomja Network
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