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LINK BUILDING TO BOOST RANKINGS

3/26/2013

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One of the most time consuming aspects to any search engine optimization (SEO) strategy is link building, the process of getting other sites to link back to yours. Having quality, links back to your site improves your search engine and authority ranking.

Here are a few ways that you can gain quality links back to your site.

First off is to have a company blog. This steady stream of fresh content will serve multiple purposes–set you apart as an expert in your field, give people a reason to keep coming back to your site and provide links directly to your website. On top of this, if your content is well done then it may be shared, linked back to or posted to a social bookmarking site that will generate even more quality links. That is a win-win-win situation.

Next are sponsorships, associations and affiliations. These are things your company is mostly likely already doing–sponsoring a local event or sports team and networking with area associations. Check to find out if the event has a webpage where your company can have a link, does that association list business on their webpage, if so ask for a link. In exchange off to link to their site; it is a fair trade.

Guest blogging for another site within your industry, or one that is industry adjacent is another way to build up inbound links. This is an opportunity to again show how you are an expert in the industry while at the same time putting your name in front of a new audience and introducing them to your company. In exchange, you get a link back to your website. The benefit for the other site is that you will mention the post you wrote to your social media following and send some web traffic their way.

Get the whole staff involved with brainstorming ways to get links to your site. Public relations staff can work various angles with their contacts and have press releases link directly to specific articles on your site rather than just the home page. All staff members could keep it in mind when communicating with any vendors or partners they connect with, perhaps with an exchange of testimonials on each other websites. The key is seeking out multiple quality sites; you never know where those could come from so ask everyone to keep them in mind as they go about their daily jobs.

Image Source: MorgueFile

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USING KEYWORDS ON YOUR WEBSITE

3/26/2013

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If you’re just getting into the online game you may have heard the term “keywords” tossed around here and there. Keywords are used by search engines to index your website and match it up when someone conducts a search. Adding these words to your web page and blog posts can aid in improving your search engine ranking however overusing them can get your site banned for spamming. There has to be a balance in your keyword usage.

There are places to embed keywords in your website using the site’s Meta Description, a 160-character or less description of the page. This piece of a website provides a concise explanation of the content of web pages. The descriptions then appear as with the search engine results to give searchers a better idea of what your page contains. Some content management systems allow you to customize this description for each page. Check with your web developer to learn how this can be done for your website. 

Placing keywords in the Meta Description is just a small factor in building search engine rankings. Using them within the page title and the URL structure is another place. The page title is the text that appears at the top of your web browser, also sometimes referred to as the window name. This text should be relevant to the content of the window itself. As for the URL, if it mirrors the content header, which already has your keywords, then you will be all set; an example would be www.mysite.com/article_name_here.

Utilize keywords within the content of each page as well. Mentioning a few important words, once or twice with in the post or article, which are also included with the content headline will help to reinforce them. If possible, include any keywords within the first sentence of the page content or article.

When placing images on your page, do not ignore the alternate text label. While this is the text that people see when the image does not load, it is also a good place to toss in one or two of those keywords that matter to the page. And when naming the images, include a keyword there as well.

It is worth noting that no matter how strategic you are with placing and using keywords, their use alone will not take you to the top of the search engine results. Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.

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TRACKING YOUR WEBSITE STATS

3/21/2013

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Spending time on social media, blogging and general web promotion can be time consuming. When your boss asks how those efforts are increasing web traffic, be ready with some solid stats that will speak for themselves. 

Alexa Ranking

Alexa.com is a site that ranks websites based on its average visitor traffic for the past three months buy visitors with the Alexa toolbar installed on their browser. Your site is pitted against every other website on the Internet that is competing for traffic and your Alexa ranking number is where you stand among the masses. You are not able to go back in time to see past results so check this number regularly to track your site’s ranking progress.

Google Analytics

You did install the free Google Analytics code in your website right? If not, you should as it provides a clear view of the traffic coming to your site. Google Analytics delivers all kinds of data about the traffic coming to your site. Some of the best stats to track include:

·      Number of Visitors- The very basic number of how many visitors are coming to your site.
·      Unique Visitors- This is how many new visitors you are attracting vs. those who come back time and  time again. 
·      Source of Traffic- This breaks down how people are finding your site; be it through organic search, referral, direct traffic or other.
·      Social Referral- If you are utilizing a social media strategy, this data can tell you how well those efforts are pushing traffic over to your website.
·      Length of stay- This number will reflect the quality of your content and your site’s overall ease of use for a visitor. If the average visitor is spending only 30 seconds on your site then the content, and possibly the site layout, is not compelling enough to keep visitors engaged.

Be proactive and start tracking these stats before your boss even asks. Keep a regular tracking schedule to gather the information, it can be monthly or quarterly. The great thing about Google Analytics is that you can look back at any moment in time to obtain the information, however do you want to spend a chunk of time gathering a years worth of data or spend a few minutes each month. If you organize the numbers in an Excel spreadsheet you can then create various charts and graphs that can be incorporated into a visual report showing the growth brought on by your efforts. 

Image Source: WikiMedia Commons

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SEVEN VIDEOS ABOUT ORGANIC SEARCH

3/21/2013

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Video is hot in the search engine rankings these days. Isn’t it so much easier to listen to an audio while doing other things or watch a video rather than read an article? 

Here are seven videos on the topic of organic search to help you to understand, navigate and strategize in the world of organic search. Perhaps you should consider recording a video of your own as content to help boost your organic search results.

Free Content Marketing Strategies That Work | Organic Search Marketing Results

Simple strategies for content and organic search engine marketing that works. Content marketing strategies are not based only upon your knowledge of search engine optimization.

Leveraging Search Marketing in a Global Organization

Dave Lloyd, Global SEO Strategy at Adobe discusses how to leverage search in both scale and governance across a Global organization. Examples discussed include search scale and governance in Germany and Japan.

Do AdWords customers get special treatment in organic search results?

A Google webmaster answers this question from their help forum.

How to Optimize Your Site for Organic Search

From keyword research to creating top quality content, Danny Sullivan offers SEO tips.

Paid vs. Organic Search Engine Optimization

Lone Wolf Real Estate Technology presents a brief description of the benefits and difference of paid and organic search engine optimization.

SEO for startups in under 10 minutes

Maile Ohye from Google gives quick SEO tips on a variety of topics in less than 10 minutes.

Finding your site on Google

Learn how to find if your site is in Google's search results already, and if it's not, how to get it included.

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