The more consumers swerve away from paid search results, the more costly each click will become for businesses who continue to purchase leads by the click. But without pay-per-click (PPC) advertising, how does a business generate leads and gain visibility?
    
The Problem with PPC

According to a report in the New York Times, the cost of PPC advertising has increased dramatically. Research conducted by Hochman Consultants demonstrates the dramatic decline in the click through rate (CTR) – the number of people who actually click on the Google ad you run – which has diminished from 1.5 to 0.5 percent over the last seven years, while the cost per conversion has increased from $10.18 to $24.40! As PPC continues to result in diminishing returns at a higher price, many business leaders are looking for options concerning where to put their lead-generation efforts. The question then is what can augment your PPC campaigns?

The Boomja Network

For a significantly smaller investment, you can add highly targeted local organic search results from geographies other than your own along with significantly enhancing the online footprint of your website. Local placements in The Boomja Network's authoritative directories enables you to geo-target exact audiences by the specific keywords that you’ve targeted as being the most likely to convert into customers. With the average PPC campaign costing $5,000-$150,000 per year, the Boomja Network can be a cost-effective addition to your SEO or online advertising campaign for only a portion of your pay-per-click budget.

To learn more about the benefits of local organic search marketing with The Boomja Network, contact us.

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While the Boomja Network offers powerful leverage for businesses in any industry, we also offer custom search portals for law firms, cosmetic companies and the travel marketing industry. These three target areas have a uniquely specific clientele and a high level of competition that makes it very difficult for them to achieve top local organic search results.

Through the efforts of our powerful custom search portals, Boomja has been able to afford businesses in these unique niches the ability to target their specialized areas of service within their respective industries in order to more effectively reach their specific audiences in specific local markets. From the attorney who specializes in patent law to the cosmetic company specializing in laser liposuction, our custom search portals make it possible for you to clearly differentiate your business and services from that of your competition and focus your marketing efforts on service areas that produce the best leads.

Benefits of a Custom Search Portal 

• Visible organic search results for all your target markets
• Exclusive 1-5 directory listing position
• Unlimited clicks and leads at no extra cost
• Continuous flow of new high-quality leads
• Massive digital footprint
• Added visibility for mobile search, with easy calls, maps and directions

Online advertisers gain the double benefit of high organic search results in specifically targeted markets, as well as the ability to naturally enhance their web presence by associating their strategic keywords with many safe, unique and highly relevant listings in the Boomja Network’s custom search portals. To learn more, contact The Boomja Network today.

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If you are a new company trying to achieve page-one visibility in search results, you can struggle for months developing enough content and running enough marketing campaigns to even make a dent. By listing your business in the Boomja network and using our two-step content-marketing process, you can achieve the rapid local organic visibility that can mean the difference between sales and floundering, with visible organic search results in a few weeks or less.

Why Is Boomja so Fast?

Using Boomja’s proprietary technology is like having the ability to travel in the commuter lane on the freeway: You get to bypass a lot of the slower-moving traffic. This is only possible because of the extensive and comprehensive network of search portals Boomja has established enabling businesses to fast-track their product keywords in local organic search results for many local markets. 

When a consumer searches for a product or service in their local area, our network directory is often at the top of the organic results, and that means your listing gets the benefit of Boomja’s network strength. On your Boomja keyword placement listing, there will be compelling content that further describes the products and services you have available and provides consumers with a direct link to your website.

Having the ability to make many local keyword placements in a Boomja Network authoritative portal creates tremendous advertising opportunities as well as many safe, unique and highly relevant links for your website and your important keywords. Learn more about the Boomja Network difference today.

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Consumers today are much savvier than consumers of a decade ago. Just as businesses have become more reliant on the Internet for selling their goods and services, consumers have learned to rely on the Internet to find them. And where it might once have been like finding a needle in a proverbial haystack, finding just the right company, product or service is something consumers do with ease through the use of highly-targeted searches.

Consumers no longer use a generic term when searching for services. Instead, they search for a specific service with a specific location, to narrow their results and make them more meaningful. And with organic results comprising 94 percent of the preferred search results for consumers – who do understand that paid search exists – they almost instinctively gloss over the tiered paid results to find the “real” results.

Visibility is crucial to growth, sales and branding. Landing at the top of the “real” results requires that you have the ability to localize more product key terms in more locations, so that you have the ability to reach highly-targeted buyers in local searches in many local markets. 

The Boomja Network, unlike other online listing services and SEO efforts, uses a proprietary platform to create opportunities in local organic search results that would otherwise be difficult, if not impossible, to attain. Learn more about the Boomja difference today.


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