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Powerful SEO Tips that Are Free

3/18/2015

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Running a successful business with an online presence requires the ability to determine the ideal keywords, title options, alt text, content and anchor text to present and publish. Implementing a few SEO tips regarding local citations and business listings is a way to ensure you are reaching any audience or demographic you have in mind.

Create a Google+ Page for Your Business

Google+ is an ideal social platform for businesses as it gives users the ability to list their business in every city where they have a location, and appear in the Google Maps section of page 1 in local search results for those locations in a few keyword categories. Utilizing Google+ for your business is helpful to build page-ranking within the search engine itself, and all blogs, posts, articles and press releases you post appear quickly and favorably in local organic search results for many of your product keywords.

Utilize Free Press Distribution

Promoting your business and official website to gain clout while building a reputation has never been easier than with PR.com; a great resource to gain traction with local and international magazines, journals and online communities. Press distribution is a key component to gaining traction online whether you are running a local business that sells with a brick and mortar business plan or if you have an interest in expanding internationally with an eCommerce platform. Their press releases stay live on their site for years, creating great citations and linkbacks for your website and products.

Citations in Online Directories

Citations in general directories are usually free and can increase the search visibility of your website. A few good resources worth exploring can be found at:

a.       http://goo.gl/HIAx4  - good list of directories

b.      http://goo.gl/0pz2PE  - good list and article

Finding niche authoritative directories is key to building the optimization of your site, especially if you can find those that target your location. Using niche directories gives you the ability to reach audiences based on demographics and the type of products, services or content you have to offer to those who are genuinely interested in your business and what your brand represents. Links from authoritative directories with highly relevant content to your own can be valuable to your page rank and search visibility.

The Boomja Network offers free local citations and will index your business and website in an authoritative directory focused on your specific industry and/or products and state.

List Your Business in the BBB

Submitting your business and its official URL to the BBB, or Better Business Bureau is a way to quickly build a professional reputation while adding necessary citations to increase your site's overall search engine optimization. All businesses are capable of submitting their company to the BBB free of charge, providing an additional resource to improve your SEO.

About The Boomja Network

The Boomja Network is a trusted online platform with years of proven success expanding and enhancing the geographic reach of advertisers’ products and websites in local organic search. Their Multi-Market Citations are becoming game changers for online advertisers.
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Enhance SEO with Local Citations

3/11/2015

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Building a business today requires more than the ability to deliver high-quality service and products to potential consumers. Understanding how to effectively reach your target market is essential whether you are a new local business or looking to expand your company's current exposure. Learning more about the benefits of local online advertising and niche authoritative directories is a way for you to appeal to any audience or demographic you have in mind.

Benefits of Single-City Local Citations

When implementing SEO, it is important to consider the benefits of single-city local citations for your brand. Using communities such as Yext, BrightLocal, Whitespark or MOZ Local gives you the ability to promote business listings while showcasing the exact city, state and location of the company you are promoting itself. Highlighting the right key-terms is essential when appealing to a specific audience living in a location you want to appear online.

Benefits of Traditional SEO Involving Page-Rank and Content Relativity

Increasing your website's page rank with traditional search engine optimization is often done with high-quality inbound links from similar blogs and online communities. However, it is possible to have your site blacklisted by Google if Google itself determines the links were bought or used in an inappropriate way to gain traction and visitors to your official website. Whenever using traditional search engine optimization to share links and citations it is essential to do so with caution and an understanding of the latest Google Panda updates in your niche or market.

Traditional search engine optimization tactics also give you the ability to build and gain followers with page ranking within Google along with alternative popular search engines. Creating and sharing relevant content is also a key factor to gain traction with an online audience, whether you are selling goods or providing services for clients. Tracking popular keywords and topics within any niche you represent gives you the ability to ensure you are on track with appealing to the audience you have in mind.

Using Multi-Market Citations to Your Advantage

Using Multi-Market Citations to your advantage gives you the best of both worlds without bogging down your entire website with long-tail location-stuffed keywords and traditional search engine optimization tricks. Connecting to your audience with online directories that are both local and non-local is a way to appeal to those who are genuinely interested in learning more about your business and brand and what it has to offer from many markets outside of your own local one. By working to include keywords, relevant content and niche information it is possible to outperform even the largest and most popular competitors in local search from many cities and towns in many states.

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LEAD GENERATION - EARNING NEW BUSINESS

10/28/2013

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The first rule of being successful in business is having a market to sell to. You can have everything else in place – a perfect product, a compelling website, and “operators standing by” – but if you don’t have a target market, don’t know who your target market is, and don’t have any way to draw interested parties to your business, you won’t make any money.

Creating a marketing funnel that drives leads to you requires persistence, but it also requires leveraging available technology to take a multi-pronged approach. We recommend at the very minimum including content marketing (your blog, website, and sales page), email marketing (a monthly newsletter with a call to action), white papers (free information you provide to those who sign up to receive your newsletter), and guest blogging.

Content Marketing

Content marketing is the most crucial of all marketing efforts for gaining leads and remaining visible, especially in light of Google’s most recent algorithm changes. Your content needs to provide high quality information with no strings attached, optimized for the words you believe the ideal customer will use to find you, and mobilely visible for better local optimization.

Email marketing

Email marketing, via a newsletter or sales marketing campaign, allows you to reach people who have already signed up to get more information. Email marketing is a branch of content marketing. In other words, you still need to provide something of value in everything you send. Be sure to include a call to action that encourages your subscribers to buy your products or enlist your services. 

White Papers

White papers allow you to offer detailed information on topics in which you specialize – in exchange for obtaining more information about the person. Whether or not you ever make a sale, knowing who it is that lands on your website and is interested enough to sign up to receive your white paper can reveal much about who you are reaching with your content. 

Guest Blogging

Guest blogging on websites that already have more visibility than you do can not only provide you the opportunity to reach a larger audience but also help you bring those potential leads back to your website with an offer to download a white paper or sign up for a newsletter. Guest blogging is an often overlooked method for generating bigger, better leads and getting better credibility. 

Local Citation

Local citations in The Boomja Network’s authoritative directories generate top local organic search results that enable you to reach exact audiences in all of your desired city and town markets in any or every state. Our proprietary technology creates specific destination pages that help search engines match the exact ways consumers search online for your specific products and services in your targeted locations, delivering high quality leads and traffic from organic searches that would be nearly impossible for any website to achieve alone.  Learn more!
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HOW TO GROW YOUR BUSINESS - 5 TIPS

10/21/2013

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At The Boomja Network, we provide a number of resources to help clients grow their businesses. From partnering with marketing professionals in their efforts to improve the local organic search marketing rank of their clients to delivering high-quality keyword reports, our goal is to be a reliable business resource. We have compiled five of our favorite tips for growing your business successfully. What would you add?

1. Plan ahead. Knowing the direction your business is heading and setting goals that will help you remain on the right track is crucial to your success. Begin by building an overall business plan to help map how you will achieve your vision. Be sure to address areas such as budgeting, financial planning, marketing and staffing.

2. Network. Whether you’re building a local brick-and-mortar business or planning to compete on an international scale in ecommerce, networking is important. From joining your local chamber of commerce to connecting with people and companies on LinkedIn and in LinkedIn Groups, networking provides you with access to ideas, support and leads that you would not otherwise have.

3. Never stop learning. Being a business owner doesn’t mean you know everything, and being humble enough to seek help in the areas where you need it can mean the difference between success and failure. Outsource some of the minutiae of your business, so that you can focus on building relationships with business coaches and tech gurus. Successful business owners don’t do it all themselves.

4. Be visible.  

Take advantage of both complimentary and expense options for making your business visible online, particularly to the growing mobile market. Develop a website and a social media presence, optimize your content for local organic search marketing, list your business in directories, and partner with corresponding businesses to help promote each others’ goods and services.

5. Be flexible.  

Thanks to technology and mobile ubiquity, the business world is changing more quickly than ever. Remain competitive by being flexible enough when changes do occur and open-minded enough to try new ideas.

If you’re interested in improving your visibility, contact The Boomja Network today.
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GAINING COMPETITIVE ONLINE ADVANTAGES AS A COSMETIC SURGEON

10/14/2013

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As more and more people turn to the Internet instead of telephone directories and other print marketing in order to choose services, cosmetic surgeons face increased challenges in remaining visible to their local clientele. It takes more than just launching a website with a list of your specialized services to reach your target market. 

Local Organic Search Optimization Cosmetic surgery is a highly-competitive area, and most cosmetic surgeons target a very localized market. Because most cosmetic surgical procedures are so intimate, clients typically come from the community in which the surgeon works as well as the surrounding areas. Optimizing your web content to reach that local audience is crucial. Most cosmetic surgeons benefit from using a combination of press releases, social media marketing, blogging and local media exposure.

There are a number of different ways you can improve your local organic search results within your city or town with better content. Our recommendations:
  • Regularly updating your website with blogs and articles
  • Identifying your location in combination with your keywords, such as Detroit breast enhancement instead of just breast enhancement
  • Pushing your content via a variety of social media channels, including the same locally-optimized keywords

Expanding Your Local Organic Search Reach in Cosmetic Surgery Marketing 

While improving content and implementing SEO mechanisms on a cosmetic surgeon’s website can do wonders for improving overall search rank and organic search results  within a few local communities, the most competitive cosmetic surgeons take their efforts one step further in order to reach the top organic listing in search results for many more local markets: a listing in The Boomja Network’s Authoritative Plastic Surgery Marketing Portals.


Examples of successful portal listings include:
  • Laser Body Contouring – Madison CT
  • Laser Fat Removal – North Haven CT
  • Spider Vein Treatment Weston CT

When you run a search on these locally optimized key phrases, you will see that Boomja’s network dominates the top local organic results:























The Boomja Network’s top local organic search results allow you to reach exact audiences in all of your desired markets by state, county, or city. Our proprietary technology creates specific destination pages that help search engines match the exact ways consumers search online in your targeted locations, delivering high quality leads and traffic from organic searches that would be nearly impossible for any website to achieve alone. Learn more!

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WILL THE U.S. GOVERNMENT SHUTDOWN AFFECT ONLINE MARKETERS?

10/7/2013

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For the most part, online marketing will continue as usual during the government shutdown. Taxes are still being collected, so there’s no break for the hardworking among us. Most private enterprises will remain open and functioning, whether they are brick-and-mortar or online establishments. 
But let’s say that you manage a travel marketing site. You likely have a list of national park links on your website that direct people to the various parks around the country, to help them plan their trips. Your links will now go to dead space, as most national parks have not only closed their entrances but also their websites.

Perhaps you manage an eCommerce business but your primary customers are federal government agencies. You may also be significantly affected by the government shutdown. Predictions suggest that if the shutdown lasts for any length of time, all businesses and individuals will be affected because of the negative impact it will have on the economy. 

If you are being affected by the shutdown – and even if you’re not – this can be an opportunity for you to strengthen the foundation of your business to make it easier to survive the rough times inherent in a fluctuating economy. Rather than watch the news and fret over when or if the U.S. Congress will find compromise, use this time to your advantage:

  • Review your business plan and goals; bring them up to date.
  • Identify new markets you can target.
  • Focus on making your website and marketing efforts visible on mobile devices.
  • Create additional content for your site that helps you achieve better local organic search visibility.
  • Create images and videos to enhance your local marketing efforts.
  • Take time to enlist in volunteer efforts or donate to charities that are helping the people who are critically impacted by the shutdown, such as women and children supported by WIC, as well as our nation’s Veterans.

Post offices, airlines, social security, Medicare and unemployment offices are scheduled to continue uninterrupted. 

How is the shutdown impacting you?
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WHY LOCAL ORGANIC SEARCH OPTIMIZATION IS BECOMING SO IMPORTANT

9/30/2013

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In the early days of eCommerce, local organic search optimization wasn't necessarily an important component used for creating and maintaining visibility. In today’s globally competitive online marketplace, however, it is absolutely crucial. In addition to the ever-changing algorithms that continue to challenge even the most tenacious content marketer, the consumer base is becoming more and more mobile. Where there is mobility, there is a need for local organic search optimization. What the most recent data is showing is that this is particularly true for the travel industry.

In 2012 around 25 percent of travel searches were from mobile devices. That number is predicted to jump to 40 percent in 2013.  One New York-based travel agency, HeBS, is already generating nearly 40 percent of their traffic from a smartphone or tablet. And we’re discovering that even when consumers have the choice between a mobile device and a laptop or desktop, they are opting for the mobile device 77 percent of the time.

PhoCusWright estimates that 20 percent of online travel dollars will be generated by mobile devices, accounting for $25.8 billion in sales. Travel marketers need to work with their clients to ensure that they are effectively implementing local organic search optimization and mobile visibility with responsive design. 

Not only do you need to have a web-friendly, easily-navigable website filled with helpful content, but travel marketing firms looking for an extra boost in their travel marketing efforts should also consider The Boomja Network's Authoritative Travel Marketing Portals. 

Our portals enable you to localize your top practice-area keywords in all the local markets, whether you have a physical presence there or not, attracting prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high-quality leads and so much more. Learn more!

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DEVELOPING A MARKETING PLAN

9/23/2013

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There are a number of things you can do to improve your visibility and profitability, but it all starts with having the right plan in place. While The Boomja Network can be a partner in your efforts and assist you  in achieving the local organic search results you are seeking, only you know what it is you are trying to achieve, and that is where it all begins.

Whether you’re just starting your business, have an established business that needs rejuvenating or have a successful business that you are ready to take to the next level, your success (or continued success) can only be achieved by developing a marketing plan – and a marketing plan begins with identifying your goals. 

Your marketing plan is often a portion of your overall business plan, but many people gloss over the marketing section, file it and never look at it again. A marketing plan, however, is designed to be a dynamic document that changes as both your business and the economy changes. And given how quickly technology changes these days, your marketing plan should be responsive to those changes in technology that impact how you reach your customers and how you construct your messages.

In addition to addressing your target customers and competitors, your marketing plan should also address the different platforms through which you plan to reach those customers. In today’s globally-competitive business atmosphere, a large portion of your marketing will be conducted online, so additional research may be necessary for you to determine which platforms will most likely help you reach your target. 

Do you have a marketing plan in place? If so, how long has it been since you reviewed it? If it has been longer than six months, your marketing plan is overdue for an overhaul. And when your marketing plan is revamped and your are ready to improve your local organic search results, make The Boomja Network a part of your overall strategy.

Image source: The Boomja Network
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5 TIPS AND TRICKS TO GAIN LOCAL ORGANIC SEARCH VISIBILITY

9/16/2013

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If you’re trying to increase your visibility in local organic search results, there are a number of things you can do to ensure that you’re seen by the people in the locations that you are targeting. 

These days, when consumers are conducting a search, they almost always include a location to narrow the results, or if they are searching from a smartphone, they typically have their GPS turned on, allowing Google to automatically filter the results for their location.

These five tips can help you be seen:

1. Be sure you have a Google+ account. Let’s face it: Google + has not become the social platform Google hoped it would, and Google Hangouts aren’t bound to overtake Facebook any time soon. Yet Google+ does one thing very well: It enhances your local visibility if you take the time to verify your business with Google and complete your business page profile and mapped location.

2. When creating content, find ways to incorporate the locations that you are targeting. For example, if you are an auto detailer in Orange County, instead of just talking about auto detailing in general, talk about auto detailing in Orange County or Orange County residents who need auto detailing. This will help to ensure that when someone is looking for auto detailing in Orange County, they will find you.

3. List your business everywhere: Claim your profile in Manta and on Hoover; create or claim profiles on YP and Yelp. Don’t leave anything to chance – and don’t rely only on Google. There are plenty of consumers out there using Yahoo and Bing.

4. Get active on social media. Post regularly on Twitter, Facebook, Google+ and LinkedIn. Share your blog posts, make comments about other articles and engage with your audience. Use your targeted location to search for followers, as a hashtag or in the body of the social media content.

5. Create local citations for your business and keywords in Authoritative Search Portals customized for your products in the Boomja Network to generate local organic search results in all the cities you need to generate traffic or sales in. Learn more about the opportunity to leverage The Boomja Network. 

Image Source: The Boomja Network
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MOBILE WEBSITE OPTIMIZATION - IT'S NOW OR NEVER

9/9/2013

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We have been talking more about how to reach your target via mobile devices lately because we’ve almost reached that point where there is no other way to reach them. By 2020 it is predicted that desktops and laptops will not only be obsolete but archaic.

Garntner explains: “People are mobile, and they require devices and applications in their hands as opposed to (only) machines tethered to a desk.” If mobile devices are where people are going to search for and find the products, services and businesses they need, and those search results are being enhanced by location-based technologies, then there is no question that your business – your website, your marketing and your targeted local search optimization efforts – need to be focused on reaching that mobile market.

Three Mobile-Ready Efforts to Achieve Now

1.      If you haven’t done so already, your website needs to be redesigned to be mobile friendly. You can opt for either a separate mobile site with auto detection that delivers based on the device used, or the better option is to implement a responsive design. Responsive designs literally respond to the device being used to access your site, allowing you to create just one website that serves everyone.

2.      Supercharge your local online marketing. People eat, sleep and drink with their cell phones. They use their cell phones on the go to find the businesses, services and products they need. 

3.      According to Cisco, by the end of 2013 there will be more mobile devices on Earth than people. To reach those devices and the people using them, you need to enhance your local search optimization efforts. People search on their devices with their GPS enabled, and the search results returned are locally driven. To be visible, your marketing needs to be optimized for the locations you’re trying to reach.

The Boomja Network specializes in helping businesses generate traffic and leads from organic search results beyond their own physical locations. Contact us today to discover how we can help you better reach many more local markets. 

Image Source: MorgueFile
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