In the early days of eCommerce, local organic search optimization wasn't necessarily an important component used for creating and maintaining visibility. In today’s globally competitive online marketplace, however, it is absolutely crucial. In addition to the ever-changing algorithms that continue to challenge even the most tenacious content marketer, the consumer base is becoming more and more mobile. Where there is mobility, there is a need for local organic search optimization. What the most recent data is showing is that this is particularly true for the travel industry.
In 2012 around 25 percent of travel searches were from mobile devices. That number is predicted to jump to 40 percent in 2013. One New York-based travel agency, HeBS, is already generating nearly 40 percent of their traffic from a smartphone or tablet. And we’re discovering that even when consumers have the choice between a mobile device and a laptop or desktop, they are opting for the mobile device 77 percent of the time.
PhoCusWright estimates that 20 percent of online travel dollars will be generated by mobile devices, accounting for $25.8 billion in sales. Travel marketers need to work with their clients to ensure that they are effectively implementing local organic search optimization and mobile visibility with responsive design.
Not only do you need to have a web-friendly, easily-navigable website filled with helpful content, but travel marketing firms looking for an extra boost in their travel marketing efforts should also consider The Boomja Network's Authoritative Travel Marketing Portals.
Our portals enable you to localize your top practice-area keywords in all the local markets, whether you have a physical presence there or not, attracting prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high-quality leads and so much more. Learn more!
Image Source: MorgueFile
In 2012 around 25 percent of travel searches were from mobile devices. That number is predicted to jump to 40 percent in 2013. One New York-based travel agency, HeBS, is already generating nearly 40 percent of their traffic from a smartphone or tablet. And we’re discovering that even when consumers have the choice between a mobile device and a laptop or desktop, they are opting for the mobile device 77 percent of the time.
PhoCusWright estimates that 20 percent of online travel dollars will be generated by mobile devices, accounting for $25.8 billion in sales. Travel marketers need to work with their clients to ensure that they are effectively implementing local organic search optimization and mobile visibility with responsive design.
Not only do you need to have a web-friendly, easily-navigable website filled with helpful content, but travel marketing firms looking for an extra boost in their travel marketing efforts should also consider The Boomja Network's Authoritative Travel Marketing Portals.
Our portals enable you to localize your top practice-area keywords in all the local markets, whether you have a physical presence there or not, attracting prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high-quality leads and so much more. Learn more!
Image Source: MorgueFile
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