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WHY LOCAL ORGANIC SEARCH OPTIMIZATION IS BECOMING SO IMPORTANT

9/30/2013

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In the early days of eCommerce, local organic search optimization wasn't necessarily an important component used for creating and maintaining visibility. In today’s globally competitive online marketplace, however, it is absolutely crucial. In addition to the ever-changing algorithms that continue to challenge even the most tenacious content marketer, the consumer base is becoming more and more mobile. Where there is mobility, there is a need for local organic search optimization. What the most recent data is showing is that this is particularly true for the travel industry.

In 2012 around 25 percent of travel searches were from mobile devices. That number is predicted to jump to 40 percent in 2013.  One New York-based travel agency, HeBS, is already generating nearly 40 percent of their traffic from a smartphone or tablet. And we’re discovering that even when consumers have the choice between a mobile device and a laptop or desktop, they are opting for the mobile device 77 percent of the time.

PhoCusWright estimates that 20 percent of online travel dollars will be generated by mobile devices, accounting for $25.8 billion in sales. Travel marketers need to work with their clients to ensure that they are effectively implementing local organic search optimization and mobile visibility with responsive design. 

Not only do you need to have a web-friendly, easily-navigable website filled with helpful content, but travel marketing firms looking for an extra boost in their travel marketing efforts should also consider The Boomja Network's Authoritative Travel Marketing Portals. 

Our portals enable you to localize your top practice-area keywords in all the local markets, whether you have a physical presence there or not, attracting prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high-quality leads and so much more. Learn more!

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DEVELOPING A MARKETING PLAN

9/23/2013

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There are a number of things you can do to improve your visibility and profitability, but it all starts with having the right plan in place. While The Boomja Network can be a partner in your efforts and assist you  in achieving the local organic search results you are seeking, only you know what it is you are trying to achieve, and that is where it all begins.

Whether you’re just starting your business, have an established business that needs rejuvenating or have a successful business that you are ready to take to the next level, your success (or continued success) can only be achieved by developing a marketing plan – and a marketing plan begins with identifying your goals. 

Your marketing plan is often a portion of your overall business plan, but many people gloss over the marketing section, file it and never look at it again. A marketing plan, however, is designed to be a dynamic document that changes as both your business and the economy changes. And given how quickly technology changes these days, your marketing plan should be responsive to those changes in technology that impact how you reach your customers and how you construct your messages.

In addition to addressing your target customers and competitors, your marketing plan should also address the different platforms through which you plan to reach those customers. In today’s globally-competitive business atmosphere, a large portion of your marketing will be conducted online, so additional research may be necessary for you to determine which platforms will most likely help you reach your target. 

Do you have a marketing plan in place? If so, how long has it been since you reviewed it? If it has been longer than six months, your marketing plan is overdue for an overhaul. And when your marketing plan is revamped and your are ready to improve your local organic search results, make The Boomja Network a part of your overall strategy.

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5 TIPS AND TRICKS TO GAIN LOCAL ORGANIC SEARCH VISIBILITY

9/16/2013

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If you’re trying to increase your visibility in local organic search results, there are a number of things you can do to ensure that you’re seen by the people in the locations that you are targeting. 

These days, when consumers are conducting a search, they almost always include a location to narrow the results, or if they are searching from a smartphone, they typically have their GPS turned on, allowing Google to automatically filter the results for their location.

These five tips can help you be seen:

1. Be sure you have a Google+ account. Let’s face it: Google + has not become the social platform Google hoped it would, and Google Hangouts aren’t bound to overtake Facebook any time soon. Yet Google+ does one thing very well: It enhances your local visibility if you take the time to verify your business with Google and complete your business page profile and mapped location.

2. When creating content, find ways to incorporate the locations that you are targeting. For example, if you are an auto detailer in Orange County, instead of just talking about auto detailing in general, talk about auto detailing in Orange County or Orange County residents who need auto detailing. This will help to ensure that when someone is looking for auto detailing in Orange County, they will find you.

3. List your business everywhere: Claim your profile in Manta and on Hoover; create or claim profiles on YP and Yelp. Don’t leave anything to chance – and don’t rely only on Google. There are plenty of consumers out there using Yahoo and Bing.

4. Get active on social media. Post regularly on Twitter, Facebook, Google+ and LinkedIn. Share your blog posts, make comments about other articles and engage with your audience. Use your targeted location to search for followers, as a hashtag or in the body of the social media content.

5. Create local citations for your business and keywords in Authoritative Search Portals customized for your products in the Boomja Network to generate local organic search results in all the cities you need to generate traffic or sales in. Learn more about the opportunity to leverage The Boomja Network. 

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MOBILE WEBSITE OPTIMIZATION - IT'S NOW OR NEVER

9/9/2013

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We have been talking more about how to reach your target via mobile devices lately because we’ve almost reached that point where there is no other way to reach them. By 2020 it is predicted that desktops and laptops will not only be obsolete but archaic.

Garntner explains: “People are mobile, and they require devices and applications in their hands as opposed to (only) machines tethered to a desk.” If mobile devices are where people are going to search for and find the products, services and businesses they need, and those search results are being enhanced by location-based technologies, then there is no question that your business – your website, your marketing and your targeted local search optimization efforts – need to be focused on reaching that mobile market.

Three Mobile-Ready Efforts to Achieve Now

1.      If you haven’t done so already, your website needs to be redesigned to be mobile friendly. You can opt for either a separate mobile site with auto detection that delivers based on the device used, or the better option is to implement a responsive design. Responsive designs literally respond to the device being used to access your site, allowing you to create just one website that serves everyone.

2.      Supercharge your local online marketing. People eat, sleep and drink with their cell phones. They use their cell phones on the go to find the businesses, services and products they need. 

3.      According to Cisco, by the end of 2013 there will be more mobile devices on Earth than people. To reach those devices and the people using them, you need to enhance your local search optimization efforts. People search on their devices with their GPS enabled, and the search results returned are locally driven. To be visible, your marketing needs to be optimized for the locations you’re trying to reach.

The Boomja Network specializes in helping businesses generate traffic and leads from organic search results beyond their own physical locations. Contact us today to discover how we can help you better reach many more local markets. 

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