Local Organic Search Marketing Blog

SPORTS TACTICS FOR YOUR BUSINESS SEO?

2/27/2013

Much like college basketball teams jockeying for a spot on the March Madness tournament bracket; your business is trying to edge out its competition for top search engine ranking. Here are some sports tactics you should be using in your inbound marketing efforts.

Scout the Competition

Coaches and teams study recordings of the opposing teams to prepare for a game so do that for your business. Check out your competition’s social media efforts, search engine rankings and content generated. If you don’t know what your competition is doing how can you beat them out for that top search position?

First Place Doesn’t Happen Overnight

A team works all season long to earn their rankings in their league; those standings are the culmination of many wins and losses. The same can be said about SEO, Social Media and Inbound Marketing efforts. A website does not get to the top of the search results just by existing and a Facebook page doesn’t earn likes on it’s own. Getting to the top takes time, it does not happen overnight.

Stay Out Of Foul Trouble

A basketball player gets five fouls before they ride the bench for the remainder of the game. In the world of SEO, your website can be penalized if you are paying for large amounts of backlinks to improve SERPs. Backlinks are a great way to improve your search ranking but the big search engines are watching for poor quality, high quantity backlinks and dropping those sites from search results.

Keep Reworking Your Strategy

The coach is always modifying and trying new game strategies; approach your marketing and social media strategies in the same manner. What you planned back in January may not be working now. Always be willing to adapt to new practices and trends as needed to keep things fresh and relevant.

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TIPS FOR GENERATING BLOG POST IDEAS

2/25/2013

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Now that you are content producing machine you will need ways to generate new ideas for each post. In the beginning you may be flooded with ideas but in a month or so, the well may run dry so you will need some ways to get re-inspired.

Current Events

Take a fresh perspective on what is currently happening in the world and how it can relate to your business or what you do. You could even take a movie and talk about how the storyline elements or plot themes relate to your business.

What is Trending in Social Media

There are a variety of sites online where you can see what is trending on social media such as Bottlenose and Trendsmap. Find a topic that could relate to your business and write about it.

Mind Map

Take out a piece of plain paper, in the very middle of the page write one broad topic or common question that relates what your business does. From that one topic, draw a line out to one side and write a single aspect of the idea or question that you could write a post about. Continue drawing lines out from the starting concept with additional ideas. If possible branch off child topics from any of the first set of ideas. If you prefer, there are mind mapping apps available like the iThoughts ($7.99) for the iPad and iPhone.

Read Blogs

It may seem a little odd, but reading other blogs that are in the same industry as you can help generate ideas. You can even write a post responding or adding perspective to a post that what written by someone else, just be sure to link back to their post.

Take Notes

You never know when an idea will strike so as soon as it does, be sure to have something handy to write it down. If you are paperless, use the notes feature on your smart phone or tablet, of course a napkin works too as long as you don’t throw it away.

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HOW IS YOUR BUSINESS APPROACHING CONTENT?

2/6/2013

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In case you haven’t noticed, the Internet has transformed the way content is produced and consumed. With that in mind, it’s time to ask: “How has your company changed its approach to content?”

Any search engine optimization (SEO) article will likely mention how having a constant stream of fresh content will help to increase the search engine results (SERPs) for your site. For that reason alone you may have started a company blog. While that blog may serve to fulfill that SEO need, how useful is the content if you’re writing about a topic no one is searching for or wants to read about? Additionally, if the blog posts are all about a specialized product or service that is not yet widely known, how will potential customers know to look for you?

Without a broader topic that is a natural path to your business, those well-written posts may never be found. Focus on the bigger picture. What else is your target audience buying or researching? Use search engines to find what keywords or phrases are being searched more frequently within a specific industry and include those in blog posts. Utilize social media platforms to find out what your customers are already talking about so your posts can add to the discussion.

Once you have figured out an industry topic that is highly searched on, start generating content that everyday people find useful and engaging. For example, if your product is the latest in filing cabinets then write compelling content about organization, office feng shui or filing efficiency. Another portion of your target audience may find value in post about ways to “up-cycle” an old filing cabinet, what to do with old office furniture or advice on how to inspect a used filing cabinet before buying. Get creative with the content ideas and use it to connect with your audience on a personal level.

Not every visitor to your website will be ready to buy. By providing well-written, relevant, quality content you establish your brand as an industry expert and nurture your audience so they will keep you mind when they are ready to buy.

Image Source: Created for The Boomja Network

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INBOUND MARKETING STRATEGY IN ACTION

2/2/2013

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Millions will be sitting in front of their televisions on Sunday to watch the 2013 Super Bowl; many will be football fans while others will just watch for the commercials. As you nibble on that name-brand chip, drink your favorite soda and critique those pricey commercials, think about how well a Super Bowl ad campaign utilizes the search, social and content elements of an inbound marketing strategy.

Search

In the week leading up to and long after the game is over, people search the web for links and clips of the best and worse commercial. Advertisers will gain significant organic search results and generate impressive site traffic from this alone. The brand’s message and content will attract a large audience who will in turn reference that message and content adding another boost to its searchability.

Social

This year’s game has already been dubbed “The Crowdsourcing Bowl” because of the way brands are asking fans to get in on the action. No matter if people love or hate a commercial, there will be plenty of buzz taking place across all social media platforms. Interaction and engagement with their customers and prospects provides advertisers with a chance to get a return on their hefty $3.8 million per ad investment.

Content

The content portion of the advertisers strategy starts early and is the piece that brings the whole strategy together. Brands begin leaking little snippets and teases to their big idea in the weeks leading up to the big game. The media outlets write articles about what to expect as well as talk about past successful campaigns. And many viewers will have already seen the commercials before the game because they sought them out online. Without this content there wouldn’t be anything to search for, share to social circles or talk about with fellow fans.

Come back after the game and tell us which commercial inspired you to engage online with a brand or just tell us the one you found to be most memorable.

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SPORTS TACTICS FOR YOUR BUSINESS SEO?

TIPS FOR GENERATING BLOG POST IDEAS

HOW IS YOUR BUSINESS APPROACHING CONTENT?

INBOUND MARKETING STRATEGY IN ACTION

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