Unless you are the Clarence Darrow of the 21st century, you need marketing to compete in today’s legal market. Many legal firms still rely on “old-fashioned” forms of marketing, such as yellow pages and TV advertising.
These forms of advertising are extremely expensive and, quite frankly, are almost not worth the cost these days. How many people do you really know who actually use a phone book or even have one? Most people avoid TV ads by using streaming services and DVR, so the clients you’re targeting may never see your ad.
According to Forrester Research, more than 93 percent of consumers worldwide rely on web searches to find the products and services they need. If you want to be visible and competitive as a legal firm, you need to be visible online. If you want to receive the most visibility, you need to be visible on page one of a consumer’s search results. The first 10 results receive almost 90 percent of all click-thru traffic (compared to page-two results, where less than 5 percent clicked through).
Yes, word of mouth makes a difference for law firms. But that initial search almost always begins online these days, not flipping through yellow pages. Not only do you need to have a web-friendly, easily navigable website filled with helpful content, but law firms looking for an extra boost with their legal marketing efforts should also consider The Boomja Network's Authoritative Law Firm Portals.
Try this experiment: try a local search for the practice area keywords you need in each city you need to reach. If you don’t appear at the top, you need help. Using The Boomja Network’s portals, we help you to create unique practice area keyword listing pages for all the cities and towns you need to reach in our Law Firm Directories so that you can compete more effectively in local organic searches.
As you can see in the image above, our portals can help you to localize your top practice-area keywords in all the local markets.. Our portals help you attract prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.Learn more!
Image source: MorgueFile
These forms of advertising are extremely expensive and, quite frankly, are almost not worth the cost these days. How many people do you really know who actually use a phone book or even have one? Most people avoid TV ads by using streaming services and DVR, so the clients you’re targeting may never see your ad.
According to Forrester Research, more than 93 percent of consumers worldwide rely on web searches to find the products and services they need. If you want to be visible and competitive as a legal firm, you need to be visible online. If you want to receive the most visibility, you need to be visible on page one of a consumer’s search results. The first 10 results receive almost 90 percent of all click-thru traffic (compared to page-two results, where less than 5 percent clicked through).
Yes, word of mouth makes a difference for law firms. But that initial search almost always begins online these days, not flipping through yellow pages. Not only do you need to have a web-friendly, easily navigable website filled with helpful content, but law firms looking for an extra boost with their legal marketing efforts should also consider The Boomja Network's Authoritative Law Firm Portals.
Try this experiment: try a local search for the practice area keywords you need in each city you need to reach. If you don’t appear at the top, you need help. Using The Boomja Network’s portals, we help you to create unique practice area keyword listing pages for all the cities and towns you need to reach in our Law Firm Directories so that you can compete more effectively in local organic searches.
As you can see in the image above, our portals can help you to localize your top practice-area keywords in all the local markets.. Our portals help you attract prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.Learn more!
Image source: MorgueFile
RSS Feed
