Consumers today are much savvier than consumers of a decade ago. Just as businesses have become more reliant on the Internet for selling their goods and services, consumers have learned to rely on the Internet to find them. And where it might once have been like finding a needle in a proverbial haystack, finding just the right company, product or service is something consumers do with ease through the use of highly-targeted searches.
Consumers no longer use a generic term when searching for services. Instead, they search for a specific service with a specific location, to narrow their results and make them more meaningful. And with organic results comprising 94 percent of the preferred search results for consumers – who do understand that paid search exists – they almost instinctively gloss over the tiered paid results to find the “real” results.
Visibility is crucial to growth, sales and branding. Landing at the top of the “real” results requires that you have the ability to localize more product key terms in more locations, so that you have the ability to reach highly-targeted buyers in local searches in many local markets.
The Boomja Network, unlike other online listing services and SEO efforts, uses a proprietary platform to create opportunities in local organic search results that would otherwise be difficult, if not impossible, to attain. Learn more about the Boomja difference today.
Image Source: Public Domain Images from WikiMedia Commons
Consumers no longer use a generic term when searching for services. Instead, they search for a specific service with a specific location, to narrow their results and make them more meaningful. And with organic results comprising 94 percent of the preferred search results for consumers – who do understand that paid search exists – they almost instinctively gloss over the tiered paid results to find the “real” results.
Visibility is crucial to growth, sales and branding. Landing at the top of the “real” results requires that you have the ability to localize more product key terms in more locations, so that you have the ability to reach highly-targeted buyers in local searches in many local markets.
The Boomja Network, unlike other online listing services and SEO efforts, uses a proprietary platform to create opportunities in local organic search results that would otherwise be difficult, if not impossible, to attain. Learn more about the Boomja difference today.
Image Source: Public Domain Images from WikiMedia Commons