The more consumers swerve away from paid search results, the more costly each click will become for businesses who continue to purchase leads by the click. But without pay-per-click (PPC) advertising, how does a business generate leads and gain visibility?
The Problem with PPC
According to a report in the New York Times, the cost of PPC advertising has increased dramatically. Research conducted by Hochman Consultants demonstrates the dramatic decline in the click through rate (CTR) – the number of people who actually click on the Google ad you run – which has diminished from 1.5 to 0.5 percent over the last seven years, while the cost per conversion has increased from $10.18 to $24.40! As PPC continues to result in diminishing returns at a higher price, many business leaders are looking for options concerning where to put their lead-generation efforts. The question then is what can augment your PPC campaigns?
The Boomja Network
For a significantly smaller investment, you can add highly targeted local organic search results from geographies other than your own along with significantly enhancing the online footprint of your website. Local placements in The Boomja Network's authoritative directories enables you to geo-target exact audiences by the specific keywords that you’ve targeted as being the most likely to convert into customers. With the average PPC campaign costing $5,000-$150,000 per year, the Boomja Network can be a cost-effective addition to your SEO or online advertising campaign for only a portion of your pay-per-click budget.
To learn more about the benefits of local organic search marketing with The Boomja Network, contact us.
Image Source: MorgueFile
The Problem with PPC
According to a report in the New York Times, the cost of PPC advertising has increased dramatically. Research conducted by Hochman Consultants demonstrates the dramatic decline in the click through rate (CTR) – the number of people who actually click on the Google ad you run – which has diminished from 1.5 to 0.5 percent over the last seven years, while the cost per conversion has increased from $10.18 to $24.40! As PPC continues to result in diminishing returns at a higher price, many business leaders are looking for options concerning where to put their lead-generation efforts. The question then is what can augment your PPC campaigns?
The Boomja Network
For a significantly smaller investment, you can add highly targeted local organic search results from geographies other than your own along with significantly enhancing the online footprint of your website. Local placements in The Boomja Network's authoritative directories enables you to geo-target exact audiences by the specific keywords that you’ve targeted as being the most likely to convert into customers. With the average PPC campaign costing $5,000-$150,000 per year, the Boomja Network can be a cost-effective addition to your SEO or online advertising campaign for only a portion of your pay-per-click budget.
To learn more about the benefits of local organic search marketing with The Boomja Network, contact us.
Image Source: MorgueFile
RSS Feed
