But let’s say that you manage a travel marketing site. You likely have a list of national park links on your website that direct people to the various parks around the country, to help them plan their trips. Your links will now go to dead space, as most national parks have not only closed their entrances but also their websites.
Perhaps you manage an eCommerce business but your primary customers are federal government agencies. You may also be significantly affected by the government shutdown. Predictions suggest that if the shutdown lasts for any length of time, all businesses and individuals will be affected because of the negative impact it will have on the economy.
If you are being affected by the shutdown – and even if you’re not – this can be an opportunity for you to strengthen the foundation of your business to make it easier to survive the rough times inherent in a fluctuating economy. Rather than watch the news and fret over when or if the U.S. Congress will find compromise, use this time to your advantage:
- Review your business plan and goals; bring them up to date.
- Identify new markets you can target.
- Focus on making your website and marketing efforts visible on mobile devices.
- Create additional content for your site that helps you achieve better local organic search visibility.
- Create images and videos to enhance your local marketing efforts.
- Take time to enlist in volunteer efforts or donate to charities that are helping the people who are critically impacted by the shutdown, such as women and children supported by WIC, as well as our nation’s Veterans.
Post offices, airlines, social security, Medicare and unemployment offices are scheduled to continue uninterrupted.
How is the shutdown impacting you?