Search engine optimization, or SEO, is a practice that was developed to help businesses publish content that would be found when people searched online for the things they needed. SEO was popular almost as soon as the Internet was, and for a long time, you could achieve results simply by focusing on keyword density (the number of times a particular word appeared in the content).
Then Google got smarter; so did consumers.
Google changed the way they rank pages (which is the way pages appear in priority in search results), and consumers started creating searches that were far more specific. Instead of searching for “Hawaiian hotels,” they now search for “hotels near the beach in Oahu.” And, instead of rewarding websites that offer poorly written content filled with nonsensical search terms, the search engine now focuses almost exclusively on unique, well-written content that adds value.
But what does that mean to businesses trying to gain visibility?
What it really means is that organic search has much more relevance now than it ever did before, but it also represents a real opportunity for both brick-and-mortar and online businesses to truly carve out a niche for themselves by enhancing their content with targeted terms and local search optimization.
And, because so much analytical data is now accessible about customers, you can use that data to further enhance your content marketing efforts by targeting specific demographics – age, location, income and more. Feeling overwhelmed at the possibilities? Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Image Source: MorgueFile
Then Google got smarter; so did consumers.
Google changed the way they rank pages (which is the way pages appear in priority in search results), and consumers started creating searches that were far more specific. Instead of searching for “Hawaiian hotels,” they now search for “hotels near the beach in Oahu.” And, instead of rewarding websites that offer poorly written content filled with nonsensical search terms, the search engine now focuses almost exclusively on unique, well-written content that adds value.
But what does that mean to businesses trying to gain visibility?
What it really means is that organic search has much more relevance now than it ever did before, but it also represents a real opportunity for both brick-and-mortar and online businesses to truly carve out a niche for themselves by enhancing their content with targeted terms and local search optimization.
And, because so much analytical data is now accessible about customers, you can use that data to further enhance your content marketing efforts by targeting specific demographics – age, location, income and more. Feeling overwhelmed at the possibilities? Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Image Source: MorgueFile
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