This is the first in a series of posts designed to shed light on the challenges to and solutions for achieving better organic local search optimization. In this post, we’ll discuss the art of local optimization and how it can enhance your SEO efforts; in subsequent posts, we’ll discuss the Boomja network, the power of creating the right kind of content, and how implementing the use of image and video can further enhance results.
Yahoo, Bing and Google now employ local search technology to display search results based on the geographic location of the searcher. Becoming visible in your local market – even one in which you have no physical presence – is crucial. A business may easily be able to maintain visibility in a single local market where it has a physical presence, but we help businesses replicate that visibility in hundreds or thousands of local markets in which they do not have a physical presence through.
The Boomja Network Difference
The Boomja Network's approach to local organic search optimization is to implement longtail variations of keywords that have large search volumes and accurately target prospects. This enables advertisers to create sales opportunities for specific products in local search in any outside market they need to reach. While our competitors typically offer only general business category listings and the city they are in, we offer incredibly specific niche categories that provide significant leverage for selectively targeting by location and service through the use of carefully nuanced longtail keywords.
By implementing a competitive URL structure using small and efficient targets with each keyword in the URL, we are able to improve rank even in areas where competition is likely. The more general and highly competitive keywords like "pest control," "lawyers," "personal injury lawyers," "real estate," etc. are difficult, if not impossible, to compete with, particularly in larger cities.
Step one to successful local organic search optimization, then, is to employ the proper combination of longtail keywords and accurate targeting.
Yet keywords alone are not enough. In our next post, we’ll discuss how the change in search algorithms has made the Boomja Network directory a critical component of local organic search optimization success. Contact us to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Yahoo, Bing and Google now employ local search technology to display search results based on the geographic location of the searcher. Becoming visible in your local market – even one in which you have no physical presence – is crucial. A business may easily be able to maintain visibility in a single local market where it has a physical presence, but we help businesses replicate that visibility in hundreds or thousands of local markets in which they do not have a physical presence through.
The Boomja Network Difference
The Boomja Network's approach to local organic search optimization is to implement longtail variations of keywords that have large search volumes and accurately target prospects. This enables advertisers to create sales opportunities for specific products in local search in any outside market they need to reach. While our competitors typically offer only general business category listings and the city they are in, we offer incredibly specific niche categories that provide significant leverage for selectively targeting by location and service through the use of carefully nuanced longtail keywords.
By implementing a competitive URL structure using small and efficient targets with each keyword in the URL, we are able to improve rank even in areas where competition is likely. The more general and highly competitive keywords like "pest control," "lawyers," "personal injury lawyers," "real estate," etc. are difficult, if not impossible, to compete with, particularly in larger cities.
Step one to successful local organic search optimization, then, is to employ the proper combination of longtail keywords and accurate targeting.
Yet keywords alone are not enough. In our next post, we’ll discuss how the change in search algorithms has made the Boomja Network directory a critical component of local organic search optimization success. Contact us to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
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