You can use all the optimization and linking tricks in the book, but if the content you are publishing is poorly written, obviously written just to garner search results, or simply copied from other websites, you are doing yourself, your business and your web rank more harm than good. In the end, content is still king, and you must treat content like the gold that it is. Social media might increase your visibility, but to be relevant in social media, you have to create content that is interesting and shareable.
Why Content is so Important
Since Google updated its algorithm in 2011, it has become increasingly important to focus on quality content. What does quality look like? Is Google the grammar police?
While we believe what you post on your blog and website should be well-written so that it reflects your level of professionalism, Google isn’t looking at how you spell so much as how you stuff.
In other words, where sites used to be able to get away with writing low-quality posts that were basically search strings put together to make somewhat questionable and difficult-to-read sentences, it’s now more important to provide value with everything you publish. The good news is that what you write doesn’t have to be long; in fact, with more people reading on mobile devices, shorter updates work better than larger ones. But everything you write should give the reader information they find interesting, entertaining or informative.
It Won’t Happen Overnight, but it Will Happen
Building content on your site takes time and consistency. Posting regularly one to four times per week will help increase your rank while providing additional reasons for people to stay and explore your site. Content is only one component of an overall visibility strategy. Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Image Source: Wordle
Why Content is so Important
Since Google updated its algorithm in 2011, it has become increasingly important to focus on quality content. What does quality look like? Is Google the grammar police?
While we believe what you post on your blog and website should be well-written so that it reflects your level of professionalism, Google isn’t looking at how you spell so much as how you stuff.
In other words, where sites used to be able to get away with writing low-quality posts that were basically search strings put together to make somewhat questionable and difficult-to-read sentences, it’s now more important to provide value with everything you publish. The good news is that what you write doesn’t have to be long; in fact, with more people reading on mobile devices, shorter updates work better than larger ones. But everything you write should give the reader information they find interesting, entertaining or informative.
It Won’t Happen Overnight, but it Will Happen
Building content on your site takes time and consistency. Posting regularly one to four times per week will help increase your rank while providing additional reasons for people to stay and explore your site. Content is only one component of an overall visibility strategy. Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Image Source: Wordle
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