5 RULES TO CREATE CONTENT

We talked previously about how important creating unique and valuable content is to increasing rank. Not all content is the same, however. During a conversation between Eric Enge and Matt Cutts of Google regarding the value of content, they discuss how even writing your own version of content that already exists may not be enough: “While they’re not duplicates they bring nothing new to the table. It’s not that there’s anything wrong with what these people have done, but they should not expect this type of content to rank.”

There are steps you can take to help ensure your content is not simply disregarded by Google. Our 5 rules of content creation are:

1. What you write about in the body of the blog should be reflected in the title of the blog. In other words, you can’t title your blog “5 Tips for Saving Money” and then write about the best race cars on the market today.
2. Your content needs to be unique. Don’t copy and paste content from other sites or submit your content to more than one place. And unique doesn’t mean using a thesaurus to change the words of content that has already been published; it means taking a new approach or a new angle to the content in order to share a fresh, new perspective.
3. Give your readers something of value to share. You want readers to read what you write, but more importantly, you want them to share it, so make it easy for them to share your content to other social media venues with the push of a button.
4. Keep it simple. People are doing most of their reading on mobile devices, so keep the content simple and to the point. You’re likely to get more reads on a well-written 250 word post than you will receive on an 800-word ramble.
5. Fill out the meta data for every post. The meta data (title, tags and summary) allow you to further define what your post is about and improves your visibility.

Content is one of many areas in which you can increase your visibility online. Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.

Image Source: The Boomja Network

---