And unless you have been living under a rock, you are most certainly aware just how popular Facebook has become in the social media world. If you are in the business-to-consumer (B2C) world, you probably already know the benefits that can come from having a corporate presence on Facebook. However for those in the world of business-to-business (B2B), the reasons may not be as clear-cut.
When you think of Facebook you think of it as a personal social medium, friends posting statuses to each other and commenting on them. This plays very well into the B2C business world, placing companies and brands in the very spot that their customers are already spending time. Many consumers eagerly “Like” the pages of their favorite brands and enjoy receiving updates and offers in their newsfeeds. The concept is surprisingly similar for a B2C company; after all, your message is directed at people within a company, not the company itself.
In today’s modern world, people tend to have an “always-on” work mentality. Even though they may be on Facebook for a personal distraction and not actively seeking information that will benefit their job, that doesn’t mean your business related blog post crossing their newsfeed at 9:30 p.m. doesn’t catch their attention. Offering up your businesses related content on a platform where potential customers already spend time is just smart. Make sure that post is optimized for mobile use so users can quickly click over to the post to read it or be able to email it to themselves to be read or shared later.
Another compelling reason to set up your Facebook page is search; pages are public and accessible to search engines. When prospects search for products or services that you provide, your business has more ways to show up in those results if you also have social media profiles. Be sure to cross link your company website to your Facebook page and link back to your website in status updates posted on any social media platform.
Think of your website as the place to showcase your brand while Facebook is the personality behind it. This social media channel is not for every business or industry so don’t feel that you must join the masses in order to compete.
Image Source: https://www.facebook.com/BoomjaNetwork