Scout the Competition
Coaches and teams study recordings of the opposing teams to prepare for a game so do that for your business. Check out your competition’s social media efforts, search engine rankings and content generated. If you don’t know what your competition is doing how can you beat them out for that top search position?
First Place Doesn’t Happen Overnight
A team works all season long to earn their rankings in their league; those standings are the culmination of many wins and losses. The same can be said about SEO, Social Media and Inbound Marketing efforts. A website does not get to the top of the search results just by existing and a Facebook page doesn’t earn likes on it’s own. Getting to the top takes time, it does not happen overnight.
Stay Out Of Foul Trouble
A basketball player gets five fouls before they ride the bench for the remainder of the game. In the world of SEO, your website can be penalized if you are paying for large amounts of backlinks to improve SERPs. Backlinks are a great way to improve your search ranking but the big search engines are watching for poor quality, high quantity backlinks and dropping those sites from search results.
Keep Reworking Your Strategy
The coach is always modifying and trying new game strategies; approach your marketing and social media strategies in the same manner. What you planned back in January may not be working now. Always be willing to adapt to new practices and trends as needed to keep things fresh and relevant.
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