- 91 percent of American adults have a cell phone
- 56 percent of American adults have a smartphone
- 28 percent of cell owners own an Android; 25 percent own an iPhone; 4 percent own a Blackberry
- 34 percent of American adults own a tablet computer
Twenty-nine percent of cell owners describe their cell phone as “something they can’t imagine living without."
In other words, if you want to supercharge your local online marketing, you need to make sure you’re visible on the device that 44 percent of people will sleep with next to their beds, just in case. One of the greatest affects mobile devices have had on search and online marketing is how crucial they have made the need to localize content and offerings to connect with these users closer to their moment of need and convenience.
Search engines are localizing search results to meet the needs of cell and tablet users on the go. To reach this mobile, easily distracted target, you need to change the way you reach them. You need to use messages that are quick, concise and designed to grab and hold their attention. You need to make sure that your message is readable on the device they’re using to look for it, and you need to make sure that your message is visible.
Consumers are not going to scroll through pages of search results to find you. You need to do everything you can to be on the first page of results. That means you need more content and better content; you need a bigger digital presence across all social media platforms and a better understanding of your target market. If you need help developing targeted keywords and achieving visibility, The Boomja Network may be able to help. Contact us today!
Image Source: Morguefile