Creating a marketing funnel that drives leads to you requires persistence, but it also requires leveraging available technology to take a multi-pronged approach. We recommend at the very minimum including content marketing (your blog, website, and sales page), email marketing (a monthly newsletter with a call to action), white papers (free information you provide to those who sign up to receive your newsletter), and guest blogging.
Content marketing is the most crucial of all marketing efforts for gaining leads and remaining visible, especially in light of Google’s most recent algorithm changes. Your content needs to provide high quality information with no strings attached, optimized for the words you believe the ideal customer will use to find you, and mobilely visible for better local optimization.
Email marketing, via a newsletter or sales marketing campaign, allows you to reach people who have already signed up to get more information. Email marketing is a branch of content marketing. In other words, you still need to provide something of value in everything you send. Be sure to include a call to action that encourages your subscribers to buy your products or enlist your services.
White papers allow you to offer detailed information on topics in which you specialize – in exchange for obtaining more information about the person. Whether or not you ever make a sale, knowing who it is that lands on your website and is interested enough to sign up to receive your white paper can reveal much about who you are reaching with your content.
Guest blogging on websites that already have more visibility than you do can not only provide you the opportunity to reach a larger audience but also help you bring those potential leads back to your website with an offer to download a white paper or sign up for a newsletter. Guest blogging is an often overlooked method for generating bigger, better leads and getting better credibility.
Local citations in The Boomja Network’s authoritative directories generate top local organic search results that enable you to reach exact audiences in all of your desired city and town markets in any or every state. Our proprietary technology creates specific destination pages that help search engines match the exact ways consumers search online for your specific products and services in your targeted locations, delivering high quality leads and traffic from organic searches that would be nearly impossible for any website to achieve alone. Learn more!