When advertising in a phone book, a small, local business had the confidence that they were reaching the consumers in their coverage area who were in need of their service. That target market is much tougher to hit when advertising online. If you are, say an independent sporting good store in Connecticut, you may not want to advertise to someone in Oregon; however if your search engine marketing strategy is poorly structured, that may be what happens.
A key element to an SEM campaign is to have strong, local organic search results. Organic search results are the listings generated from typing a keyword into a search engine. For a local organic search the keyword needs to include a geographic modifier such as Seattle or Orlando. But even then, your site and the information the searcher really wanted may be on page five of the search results.
Boomja.com is a new approach to online searching. Boomja's human editors scour the Internet to find and organize information into browseable, easy-to-navigate categorizations to match the way people think about, search for and use it to find answers to specific questions and solve specific problems. The directory topics often receive high organic search results and in turn, drive traffic directly to relevant websites.
An authoritative directory with Boomja draws in highly targeted traffic for your industry, essentially reducing the size of the ocean down to a pond; a pond where your business appears on the first page and converts traffic into potential customers.
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