Garntner explains: “People are mobile, and they require devices and applications in their hands as opposed to (only) machines tethered to a desk.” If mobile devices are where people are going to search for and find the products, services and businesses they need, and those search results are being enhanced by location-based technologies, then there is no question that your business – your website, your marketing and your targeted local search optimization efforts – need to be focused on reaching that mobile market.
Three Mobile-Ready Efforts to Achieve Now
1. If you haven’t done so already, your website needs to be redesigned to be mobile friendly. You can opt for either a separate mobile site with auto detection that delivers based on the device used, or the better option is to implement a responsive design. Responsive designs literally respond to the device being used to access your site, allowing you to create just one website that serves everyone.
2. Supercharge your local online marketing. People eat, sleep and drink with their cell phones. They use their cell phones on the go to find the businesses, services and products they need.
3. According to Cisco, by the end of 2013 there will be more mobile devices on Earth than people. To reach those devices and the people using them, you need to enhance your local search optimization efforts. People search on their devices with their GPS enabled, and the search results returned are locally driven. To be visible, your marketing needs to be optimized for the locations you’re trying to reach.
The Boomja Network specializes in helping businesses generate traffic and leads from organic search results beyond their own physical locations. Contact us today to discover how we can help you better reach many more local markets.
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