In the week leading up to and long after the game is over, people search the web for links and clips of the best and worse commercial. Advertisers will gain significant organic search results and generate impressive site traffic from this alone. The brand’s message and content will attract a large audience who will in turn reference that message and content adding another boost to its searchability.
This year’s game has already been dubbed “The Crowdsourcing Bowl” because of the way brands are asking fans to get in on the action. No matter if people love or hate a commercial, there will be plenty of buzz taking place across all social media platforms. Interaction and engagement with their customers and prospects provides advertisers with a chance to get a return on their hefty $3.8 million per ad investment.
The content portion of the advertisers strategy starts early and is the piece that brings the whole strategy together. Brands begin leaking little snippets and teases to their big idea in the weeks leading up to the big game. The media outlets write articles about what to expect as well as talk about past successful campaigns. And many viewers will have already seen the commercials before the game because they sought them out online. Without this content there wouldn’t be anything to search for, share to social circles or talk about with fellow fans.
Come back after the game and tell us which commercial inspired you to engage online with a brand or just tell us the one you found to be most memorable.
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