Benefits of Single-City Local Citations
When implementing SEO, it is important to consider the benefits of single-city local citations for your brand. Using communities such as Yext, BrightLocal, Whitespark or MOZ Local gives you the ability to promote business listings while showcasing the exact city, state and location of the company you are promoting itself. Highlighting the right key-terms is essential when appealing to a specific audience living in a location you want to appear online.
Benefits of Traditional SEO Involving Page-Rank and Content Relativity
Increasing your website's page rank with traditional search engine optimization is often done with high-quality inbound links from similar blogs and online communities. However, it is possible to have your site blacklisted by Google if Google itself determines the links were bought or used in an inappropriate way to gain traction and visitors to your official website. Whenever using traditional search engine optimization to share links and citations it is essential to do so with caution and an understanding of the latest Google Panda updates in your niche or market.
Traditional search engine optimization tactics also give you the ability to build and gain followers with page ranking within Google along with alternative popular search engines. Creating and sharing relevant content is also a key factor to gain traction with an online audience, whether you are selling goods or providing services for clients. Tracking popular keywords and topics within any niche you represent gives you the ability to ensure you are on track with appealing to the audience you have in mind.
Using Multi-Market Citations to Your Advantage
Using Multi-Market Citations to your advantage gives you the best of both worlds without bogging down your entire website with long-tail location-stuffed keywords and traditional search engine optimization tricks. Connecting to your audience with online directories that are both local and non-local is a way to appeal to those who are genuinely interested in learning more about your business and brand and what it has to offer from many markets outside of your own local one. By working to include keywords, relevant content and niche information it is possible to outperform even the largest and most popular competitors in local search from many cities and towns in many states.