- Google has once again changed their algorithm so that quality content ranks higher than duplicate content, keyword stuffing and other “black hat” SEO efforts.
- 92 percent of marketers say that content marketing is highly effective.
- Content marketing is taking off; Kapost has received a $5.6 million infusion while Skyword has received $6.7 million.
But content marketing only works effectively if you do it right, and to do it right, you not only have to generate quality content, you have to use strings of words – longtail keywords – that help you stand out. The trick to creating superior content is to incorporate the keywords you need without the words seeming awkward, out of place or obviously there just for SEO. And in order for your local search results to be effective, you need to make sure your longtail keywords include your targeted location.
Incorporate your location-based phrase in the title, the first paragraph and again in the body of the content. For example, if you own or operate an electronics company and are trying to promote your installation services, you might write a blog about “Installing Surround Sound.” But you can enhance your results with a title that includes the location you are targeting: “Ocean City Residents Get a Crash Course in Installing Surround Sound.”
Developing content that targets your local search efforts is the place to start, but to improve your visibility even further, kick your SEO into high gear with targeted landing pages and geo-specific keywords with The Boomja Network.