You only have a few seconds to grab their attention. If you don’t, they’ll be off to the next site with a click, a push or a scroll. And with 17 percent of cell phone owners doing most of their online browsing on their phone, you need to get to the point quickly. Check out these stats, also from Pew Research:

• 91 percent of American adults have a cell phone
• 56 percent of American adults have a smartphone
• 28 percent of cell owners own an Android; 25 percent own an iPhone; 4 percent own a Blackberry
• 34 percent of American adults own a tablet computer

Even more critical for business owners to understand:

Twenty-nine percent of cell owners describe their cell phone as “something they can’t imagine living without."

In other words, if you want to supercharge your local online marketing, you need to make sure you’re visible on the device that 44 percent of people will sleep with next to their beds, just in case.  One of the greatest affects mobile devices have had on search and online marketing is how crucial they have made the need to localize content and offerings to connect with these users closer to their moment of need and convenience.

Search engines are localizing search results to meet the needs of cell and tablet users on the go. To reach this mobile, easily distracted target, you need to change the way you reach them. You need to use messages that are quick, concise and designed to grab and hold their attention. You need to make sure that your message is readable on the device they’re using to look for it, and you need to make sure that your message is visible. 

Consumers are not going to scroll through pages of search results to find you. You need to do everything you can to be on the first page of results. That means you need more content and better content; you need a bigger digital presence across all social media platforms and a better understanding of your target market. If you need help developing targeted keywords and achieving visibility, The Boomja Network may be able to help. Contact us today!

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Regardless of where they are, law firms face stiff competition in local markets, and it’s no longer enough to simply include a listing in the Yellow Pages. Online marketing is the only solution for law firms that want to remain competitive and focus in the local markets they service.

Using the right keywords plays an important role in visibility. In addition to including your targeted-practice keywords, you should always include your location as well. For example, if you are a Tampa Bay attorney specializing in work-related accidents, it is important to include both keywords related to your practice, such as work-related injury, work accident, injury at work, etc., as well as keywords related to your location, such as Tampa Bay work injury, Hillsborough County accident lawyer, etc. 

The words and phrases you use to make your local search more effective need to be incorporated into useful content that is regularly posted to your website: blogs or articles, for instance. Given the changes that Google has made to the way they rank websites in organic search results, it is crucial to update your website regularly with new, well-written content. As you build a library of articles on your website, you can link to other articles that are also helpful to your clients. The more content you have available, the more likely it will be that others begin to link to you as well, and that can also have an impact on your ability to rank well in local organic search results.

Avoid using any forms of “black hat” SEO: article spinning, link exchanges with low-ranking websites, automatic link adders or other techniques that can harm your rank. Focus on providing fresh and useful information to clients and potential clients. Merely performing on-page optimization may not do wonders unless you make use of some effective off-page optimization techniques, such as link building that is recognized by Google’s latest penguin update. During off-page optimization, don’t use automatic submission, article spinning and other black-hat techniques that might hurt your website’s ranking.

For even more visibility, consider The Boomja Network's Authoritative Law Firm Portals. Our portals enable you to localize your top practice-area keywords in all your local markets, whether you have a physical presence there or not. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.
Learn more!

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Unless you are the Clarence Darrow of the 21st century, you need marketing to compete in today’s legal market. Many legal firms still rely on “old-fashioned” forms of marketing, such as yellow pages and TV advertising. 

These forms of advertising are extremely expensive and, quite frankly, are almost not worth the cost these days. How many people do you really know who actually use a phone book or even have one? Most people avoid TV ads by using streaming services and DVR, so the clients you’re targeting may never see your ad.

According to Forrester Research, more than 93 percent of consumers worldwide rely on web searches to find the products and services they need. If you want to be visible and competitive as a legal firm, you need to be visible online. If you want to receive the most visibility, you need to be visible on page one of a consumer’s search results. The first 10 results receive almost 90 percent of all click-thru traffic (compared to page-two results, where less than 5 percent clicked through).

Yes, word of mouth makes a difference for law firms. But that initial search almost always begins online these days, not flipping through yellow pages. Not only do you need to have a web-friendly, easily navigable website filled with helpful content, but law firms looking for an extra boost with their legal marketing efforts should also consider The Boomja Network's Authoritative Law Firm Portals. 

Try this experiment: try a local search for the practice area keywords you need in each city you need to reach. If you don’t appear at the top, you need help. Using The Boomja Network’s portals, we help you to create unique practice area keyword listing pages for all the cities and towns you need to reach in our Law Firm Directories so that you can compete more effectively in local organic searches. 

As you can see in the image above, our portals can help you to localize your top practice-area keywords in all the local markets.. Our portals help you attract prospective clients in organic search results at their moment of need. Benefits include high, organic search results in your target markets, exclusive 1-5 directory listing position, continuous flow of new high quality leads and so much more.Learn more!

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There is no doubt that content marketing is overtaking all other forms of marketing. Consider the facts:

• Google has once again changed their algorithm so that quality content ranks higher than duplicate content, keyword stuffing and other “black hat” SEO efforts.
• 92 percent of marketers say that content marketing is highly effective.
• Content marketing is taking off; Kapost has received a $5.6 million infusion while Skyword has received $6.7 million.

But content marketing only works effectively if you do it right, and to do it right, you not only have to generate quality content, you have to use strings of words – longtail keywords – that help you stand out. The trick to creating superior content is to incorporate the keywords you need without the words seeming awkward, out of place or obviously there just for SEO. And in order for your local search results to be effective, you need to make sure your longtail keywords include your targeted location.

Incorporate your location-based phrase in the title, the first paragraph and again in the body of the content. For example, if you own or operate an electronics company and are trying to promote your installation services, you might write a blog about “Installing Surround Sound.” But you can enhance your results with a title that includes the location you are targeting: “Ocean City Residents Get a Crash Course in Installing Surround Sound.”

Developing content that targets your local search efforts is the place to start, but to improve your visibility even further, kick your SEO into high gear with targeted landing pages and geo-specific keywords with The Boomja Network.

The best marketing effort is one that incorporates a variety of different approaches. No two customers are exactly the same; they don’t spend time on the same social media platforms, they don’t search precisely the same keywords and they don’t live in the same communities. A multi-pronged approach to your marketing will ensure that you reach ALL of your potential customers.

Each different approach has its benefits. While search engine optimization has taken a bit of a back seat lately to content marketing and social media marketing, it is still important. Companies need to understand how their customers conduct searches, and they need to be sure that they include those keywords and key phrases in their content. Being listed in online directories like YP and MerchantCircle can be an important way to help achieve some local visibility as well, and every company should be listed in Google Places in order to appear on Google Maps.

But to really extend your ability to advertise more product key terms in more locations than any of your competitors, you need to include one additional approach to your marketing efforts: localized keyword and key phrase listings in The Boomja Network. The Boomja Network leverages the ability of authoritative directories to rank in many cities’ local organic results. By listing with us, your business has a tremendous opportunity to gain page-one visibility. When potential customers click on the Boomja listing, they immediately see relevant content for your company and can immediately go to your website to learn more and make purchases.

The Boomja Network, like several other quality directories, has survived many algorithm changes for years, remaining one of the most powerful marketing opportunities for businesses who seek to create local visibility, even in locations where they have no physical presence. If you want to reach further, contact us for more information.

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Everywhere you turn, people are talking about content. Brands are becoming publishers. Content houses are raking in the millions. The problem is: You can churn out content all day long and still never achieve the visibility you desire if you don’t also take other steps. Some of these steps may seem like common sense – such as sharing your content as you create it across your social media platforms – but other steps may not be so apparent.

Because of the number of changes that Google has made and will continue to make to its search algorithms, one of the most important things you can do to ensure that your content is seen is to make sure it is listed in a network that already has high rank. The Boomja Network is designed to provide you with just that kind of visibility, letting you leverage your content and target local markets, whether or not you have a physical presence in them.

By refining your content efforts and combining those efforts with better visibility, you can see the ROI from your content efforts. Without doing something to ensure that your content is visible, though, you may just be spinning your wheels in words.

Our proprietary technology provides you with local landing pages within highly relevant authoritative search portals. To learn more, request a free quote.

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 …and, it has never been more critical to do it right.

Anyone can grab a domain, launch a website and go into business online. Anyone can create social media accounts and market themselves. But if you’re spending a lot of time trying to get traction from your efforts and feel like all you are doing is spinning your wheels, maybe it’s time to be a SMART entrepreneur.

What does a smart entrepreneur do differently? A smart entrepreneur understands that success comes not from doing it all yourself but from doing what you do best – building relationships and managing your business – while leaving the details of expert marketing to the people who can get you the most traction for the least effort. 

A smart entrepreneur realizes that if all of his or her time is spent writing blogs, posting to social media platforms, analyzing keywords and improving search results, those efforts leave very little time to actually do the work of creating, running and growing the business. 

Anybody can create a website, but it takes specialized expertise to get your content to generate the visibility necessary to be successful. At The Boomja Network, we can help you develop strategic keywords and list your website in the most powerful online portals that put you at the top of every search. 

You know your business. We know how to make it visible in every local market you are targeting (whether or not you have a physical presence there). Together, we can create the success you have envisioned. Contact us today for more information about how we can put The Boomja Network to work for you.

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Are you a web designer or a social media specialist? Are you trying to get more visibility for your clients and help them get the edge over their competition? Taking a multi-pronged approach to marketing and visibility efforts are often required, regardless of what industry your clients are in. 

By developing a comprehensive marketing and visibility strategy for your clients, you can help ensure that they see the ROI from your efforts. The following steps should be taken:

• Develop web content for clients that incorporates their targeted long-tail keywords
• Blog regularly for your clients – a minimum of once per week – and incorporate the same long-tail keywords into the blog content, which should also offer your clients’ readers insightful, relevant information that keeps them reading
• Ensure your clients’ visibility on all social media platforms, from Facebook and Twitter to Google+ and LinkedIn
• Consider alternative platforms best suited to your clients’ niche, such as Pinterest or Instagram
• Focus on local search optimization by preparing your clients’ profile for Google Local, Yahoo Local and Bing

To truly gain the visibility for your clients that you need, you may want to consider partnering with The Boomja Network. Our network offers a powerful way to influence your clients’ product sales or online presence through hundreds or thousands of local organic search results designed for their success.

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The more consumers swerve away from paid search results, the more costly each click will become for businesses who continue to purchase leads by the click. But without pay-per-click (PPC) advertising, how does a business generate leads and gain visibility?
    
The Problem with PPC

According to a report in the New York Times, the cost of PPC advertising has increased dramatically. Research conducted by Hochman Consultants demonstrates the dramatic decline in the click through rate (CTR) – the number of people who actually click on the Google ad you run – which has diminished from 1.5 to 0.5 percent over the last seven years, while the cost per conversion has increased from $10.18 to $24.40! As PPC continues to result in diminishing returns at a higher price, many business leaders are looking for options concerning where to put their lead-generation efforts. The question then is what can augment your PPC campaigns?

The Boomja Network

For a significantly smaller investment, you can add highly targeted local organic search results from geographies other than your own along with significantly enhancing the online footprint of your website. Local placements in The Boomja Network's authoritative directories enables you to geo-target exact audiences by the specific keywords that you’ve targeted as being the most likely to convert into customers. With the average PPC campaign costing $5,000-$150,000 per year, the Boomja Network can be a cost-effective addition to your SEO or online advertising campaign for only a portion of your pay-per-click budget.

To learn more about the benefits of local organic search marketing with The Boomja Network, contact us.

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While the Boomja Network offers powerful leverage for businesses in any industry, we also offer custom search portals for law firms, cosmetic companies and the travel marketing industry. These three target areas have a uniquely specific clientele and a high level of competition that makes it very difficult for them to achieve top local organic search results.

Through the efforts of our powerful custom search portals, Boomja has been able to afford businesses in these unique niches the ability to target their specialized areas of service within their respective industries in order to more effectively reach their specific audiences in specific local markets. From the attorney who specializes in patent law to the cosmetic company specializing in laser liposuction, our custom search portals make it possible for you to clearly differentiate your business and services from that of your competition and focus your marketing efforts on service areas that produce the best leads.

Benefits of a Custom Search Portal 

• Visible organic search results for all your target markets
• Exclusive 1-5 directory listing position
• Unlimited clicks and leads at no extra cost
• Continuous flow of new high-quality leads
• Massive digital footprint
• Added visibility for mobile search, with easy calls, maps and directions

Online advertisers gain the double benefit of high organic search results in specifically targeted markets, as well as the ability to naturally enhance their web presence by associating their strategic keywords with many safe, unique and highly relevant listings in the Boomja Network’s custom search portals. To learn more, contact The Boomja Network today.

Image Source: WikiMedia Commons