There are places to embed keywords in your website using the site’s Meta Description, a 160-character or less description of the page. This piece of a website provides a concise explanation of the content of web pages. The descriptions then appear as with the search engine results to give searchers a better idea of what your page contains. Some content management systems allow you to customize this description for each page. Check with your web developer to learn how this can be done for your website.
Placing keywords in the Meta Description is just a small factor in building search engine rankings. Using them within the page title and the URL structure is another place. The page title is the text that appears at the top of your web browser, also sometimes referred to as the window name. This text should be relevant to the content of the window itself. As for the URL, if it mirrors the content header, which already has your keywords, then you will be all set; an example would be www.mysite.com/article_name_here.
Utilize keywords within the content of each page as well. Mentioning a few important words, once or twice with in the post or article, which are also included with the content headline will help to reinforce them. If possible, include any keywords within the first sentence of the page content or article.
When placing images on your page, do not ignore the alternate text label. While this is the text that people see when the image does not load, it is also a good place to toss in one or two of those keywords that matter to the page. And when naming the images, include a keyword there as well.
It is worth noting that no matter how strategic you are with placing and using keywords, their use alone will not take you to the top of the search engine results. Give us a call to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Image Source: The Boomja Network