Why is it so much harder to achieve success when you have no physical location in the market you’re trying to reach? Google+ limits local organic exposure to physical address, so listing service areas on web pages no longer generates local organic results in these areas.
As Google and other search engines continue to refine the way results are delivered, businesses must continue to enhance their visibility, and visual media – images and video – are two of the most powerful ways to enhance local organic search results.
Enhancing Local Organic Search with Images
Images are quickly shared on social media and are often the top format to go viral. Whether you are sharing images on Facebook, Pinterest or other platform, make sure that you utilize highly descriptive file names (utilizing longtail keywords) and descriptions. Even more important than the file name and keyword, however, is the ability to geotag images.
Enhancing Local Organic Search with Video
Video in particular ranks well and swiftly adds visibility, but it’s more than a matter of simply recording a video and posting it. Google owns YouTube, and YouTube is now the second-highest ranking site, making it a powerful platform for reaching new markets. Videos can increase sales conversions for advertisers, especially using The Boomja Network’s ability to localize videos and images to help advertisers sell and convert sales in all the markets they need to reach, particularly when they do not maintain a physical presence in the location. Just as your content must be properly optimized, so must your videos. In addition to creating compelling and shareable videos, the title, description and keywords used in conjunction with the video must be carefully chosen to enhance local organic search results.
From identifying and incorporating longtail keywords to being listed in an established high-ranking network portal to creating compelling and optimized content, images and video, there are a number of steps that must be taken to improve and enhance local organic search results. Boomja is here to help you with every step. Contact us to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
Image Source: YouTube