With all of the major search engines now employing local search technology, optimizing local search results is crucial. In our last post, we discussed the use of longtail keywords to help achieve visibility in markets where the business has no physical location. The use of generic, high-level keywords is not enough to capture visibility; you have to use longtail keywords that carefully target your market.
Employing keywords, however, is not enough. Boomja has built, over the course of two decades, a solid network of search portals. This network is exclusive to Boomja clients, providing them with immediate and consistent results for local visibility. Hundreds of thousands of our pages have continued to survive algorithm changes and other online purges for nearly two decades (since the beginning of the public internet) because we continue to provide search engines with unique, unbiased destination pages that match exactly what targeted audiences are searching for - in the specific locations they are hoping to find it.
The Boomja Network is a unique, powerful and cost-efficient ally to any local organic search campaign.
Why a Search Portal Network Is Necessary
The motivations of search engines are two-fold: one, to keep search results more neutral and clean; and two, to sell paid search programs. Consider two very basic realities of managing a search engine:
- How viable an engine would you have if you allowed major advertisers to dominate local organic search results in all the cities they desired for all the keywords they desired? Would you continue to use this search engine knowing almost any search would probably turn up top natural listings for one brand - one selection?
- Why would any major brand spend money on AdWords campaigns when they could dominate a local organic search wherever they choose for whatever product/service keywords they choose?
Boomja leverages the ability of our authoritative portals to rank in local organic results in many cities, so clicks bring searchers to our client's listings. It is a two-step process. There is no way to get any client's URL to dominate local organic search in locations (particularly many locations) outside of those where they have a physical presence, and while clients would naturally prefer their URL to appear, search engines do not and will not permit it.
The Benefits of a Search Portal Network
Our authoritative portals rank in local organic results in many cities, so clicks bring searchers to our clients’ listings. This two-step process is designed to help businesses dominate local organic search in locations outside of those where they have a physical presence. Rather than trying to force the business URL into the top ranks (which is a nearly impossible and extremely costly effort), the Boomja Network is a proprietary system designed to promote businesses through a well-developed and already-ranking portal customized to attract an advertiser’s top audiences. The Boomja Network is a unique, powerful and cost-efficient tool to enhance any local organic search campaign. The Boomja Network therefore has the ability to create custom sales opportunities in all the local markets an advertiser needs, rather than just lump them into general product categories as our competitors do.
So the use of targeted, longtail keywords is the first step to optimizing local organic search, listing your business in a powerful customized portal is the second step.
In our next post, we will discuss how to employ longtail keywords successfully into compelling content for further enhancement of local organic search optimization. Contact us to find out how we can help you expand the search engine rankings for your top keywords in all the local markets you need to reach.
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