Whether you’re just starting your business, have an established business that needs rejuvenating or have a successful business that you are ready to take to the next level, your success (or continued success) can only be achieved by developing a marketing plan – and a marketing plan begins with identifying your goals.
Your marketing plan is often a portion of your overall business plan, but many people gloss over the marketing section, file it and never look at it again. A marketing plan, however, is designed to be a dynamic document that changes as both your business and the economy changes. And given how quickly technology changes these days, your marketing plan should be responsive to those changes in technology that impact how you reach your customers and how you construct your messages.
In addition to addressing your target customers and competitors, your marketing plan should also address the different platforms through which you plan to reach those customers. In today’s globally-competitive business atmosphere, a large portion of your marketing will be conducted online, so additional research may be necessary for you to determine which platforms will most likely help you reach your target.
Do you have a marketing plan in place? If so, how long has it been since you reviewed it? If it has been longer than six months, your marketing plan is overdue for an overhaul. And when your marketing plan is revamped and your are ready to improve your local organic search results, make The Boomja Network a part of your overall strategy.
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